Is Your Roofing SEO Agency
Actually Doing the Work?
We audited a roofing contractor's SEO engagement and found massive fraud — months of retainer payments, zero deliverables. If you're paying an agency and not seeing results, you deserve an independent investigation.
An independent Local Search & Digital Presence Audit built specifically for roofing contractors who want the truth about what their agency has — and hasn't — been doing.
Most searched home service — "roof repair near me" generates millions of monthly queries
of roofing leads come from Google local pack rankings — which your agency directly controls
in measurable deliverables was found in one roofing company's 6-month SEO engagement
Roofing Contractors Are a Prime Target
Roofing is one of the highest-value local service verticals — and that makes it a magnet for SEO agencies that know you need leads but won't know whether the work was actually done. These are the warning signs we hear from roofing contractors constantly.
Reports That Look Great, Rank That Don't Move
Monthly PDFs filled with branded graphics and vague "activity summaries" — but your phone isn't ringing any more than before you hired them.
Google Business Profile Collecting Dust
GBP optimization and ongoing management was in your contract. But your profile hasn't had a new post, photo, or Q&A update in months.
No Storm Season Content Strategy
Your agency promised to create content targeting storm damage, insurance claims, and emergency repairs. Nothing was published when the season hit.
Contractor Directories Left Untouched
Angi, HomeAdvisor, Houzz, Thumbtack, BBB — your citations are inconsistent or missing entirely, despite directory submissions being a paid line item.
Review Generation Strategy — On Paper Only
They promised to help you build review velocity on Google. You're still sitting at the same star count with the same 12 reviews from three years ago.
Ranking Movement You Can't Verify
"We improved 14 keywords this month" — but the report shows no proof, no screenshots, and no way for you to independently verify a single claim.
If any of these sound familiar, you're not imagining it.
The only way to know for certain is an independent audit that compares your contract against documented, verifiable activity — not what your agency tells you they did.
A Roofing Company Hired Us
Because Something Felt Wrong
A roofing contractor came to us with a simple concern: they'd been paying a marketing agency a substantial monthly retainer for local SEO and their phones weren't ringing any differently than before they signed. They wanted an independent set of eyes — not their agency's word for it.
What we uncovered wasn't just underperformance. It was fraud. The agency had billed for months of contracted work — content creation, GBP management, service area pages, directory listings, review outreach — and had produced virtually none of it.
The audit took less than a week. The documented findings gave the roofing company everything they needed to understand exactly what happened, what was owed, and how to move forward. That investigation became the foundation for the service we now offer every roofing contractor.
Contracted vs. Delivered: The Roofing Audit
These findings are drawn directly from the roofing contractor investigation. Agency and client names have been removed. Every line item reflects actual contract language versus documented activity.
This is a real roofing contractor's story. They paid thousands of dollars per month for every one of these deliverables — and received none of them. Without an independent audit, they would have kept paying indefinitely. Your audit includes a complete contracted vs. delivered breakdown for your own engagement.
Could the same thing be happening to your roofing business?
Book Your Roofing AuditEight Areas We Audit for Roofers
Every audit area is tailored to what actually drives roofing leads — local pack rankings, storm content, contractor directories, and verified agency accountability.
Google Business Profile
We audit your GBP completeness, photo quality, post frequency, Q&A management, service categories, and local pack ranking position for roofing searches.
Service Area & Location Pages
We verify whether your agency built the service area pages your contract specified — and whether they're actually indexed, ranked, and converting.
Storm Season Content Strategy
We audit your published content against contracted deliverables — storm damage, hail repair, insurance claims, emergency services, and seasonal targeting.
Contractor Directory Citations
We scan Angi, HomeAdvisor, Houzz, Thumbtack, BBB, and 70+ other directories to uncover missing, duplicate, or incorrect listings that hurt local rankings.
Reviews & Reputation
We analyze your review velocity on Google, Houzz, and contractor platforms — and verify whether your agency's review strategy was ever actually deployed.
Manufacturer Certification Profiles
GAF Master Elite, Owens Corning Preferred, CertainTeed SELECT ShingleMaster — we verify your certified contractor profiles are optimized and visible.
Website Authority & Technical SEO
We audit your domain authority, backlink profile, Core Web Vitals, mobile performance, and on-page signals for high-value roofing search terms.
Agency Performance Accountability
We compare your signed contract against every documented deliverable — producing a complete picture of what was promised, what was done, and what the gap costs you.
One Report.
Every Answer.
You won't get a data dump or a 60-slide deck. You'll get a concise, prioritized report written in plain English — specifically for roofing contractors — telling you exactly what was missed, what it cost you, and what to fix first.
Simple Three-Step Process
Book a 20-Minute Kickoff Call
We learn about your roofing business, your current SEO situation, and what's frustrating you most. Share as much or as little about your agency contract as you're comfortable with — no prep needed.
We Run the Full Audit
Our team manually investigates all eight audit areas using professional tools, verifiable data, and real search results specific to your service area. Delivered in 5–7 business days.
Report + Walkthrough Call
We walk you through every finding on a live call, explain what it means for your rankings and lead flow, and give you a clear picture of exactly where things stand. No spin, no sales pitch.
Questions from Roofers
Find Out if Your Agency Is
Actually Earning Your Retainer
Book a free 20-minute call to get started. We\'ll confirm the audit scope, answer your questions, and get to work. No fluff, no pressure — just the truth about your digital presence.